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Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Underwriting ROI Research: Proof of Success by Category
Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.
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Underwriting ROI Research: Summary and Methodology
Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.
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WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
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The Four Rules of Customer Service That Keep Underwriters Coming Back
Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
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Webinar: Leveraging The Halo Effect To Write Copy That Delivers
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Order Entry and Creating an Annual Growth Plan
Maximize your revenue potential by planning your inventory and improving traffic systems.
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Five Steps to a Successful First Sales Appointment With an Underwriting Prospect
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
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Working with Advertising Agencies
Knowing who to call on at an advertising agency is half the battle.