Member Only Content
Organizational Structure of a Public Radio Station
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Member Only Content
Member Only Content
Inside a Public Radio Station
It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.
Member Only Content
Sales Basics for Public Media Corporate Support
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
Member Only Content
Creating Effective Underwriting Schedules for Public Radio
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
Member Only Content
Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
Member Only Content
Webinar: Who Does What? Understanding Roles Inside Your Station
Member Only Content
Video: Key Message Points for Underwriting
Member Only Content
Underwriting ROI Research: Proof of Success by Category
Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.
Member Only Content
Underwriting ROI Research: Summary and Methodology
Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.