Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
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The template is based on FCC guidelines and rulings as well as the National Standards for Underwriting Credits.
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Cultivate better underwriting sales success by asking better questions of your prospects from the start.
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Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
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Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.
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This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.
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Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.
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The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.
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These real-world tools and examples are designed to address the specific barriers to online sponsorship prevalent in public media. These articles are organized by topic to help stations move forward more easily with a digital sponsorship strategy, and generate online revenue in earnest.
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