
Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
Pave the way to an ask by creating a personalized relationship with each prospect.
Plan, prepare, and practice for the moment a prospect becomes a donor.
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
Build your most promising portfolio with a select number of qualified prospects.
Understand new provisions that make some types of charitable contributions more appealing.
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
Understand the importance of gift club renewals and how to draw members back to the club.
Draw your gift club members closer with effective appreciation.
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
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