Member Only Content
Greater Public Roundtables
Join a virtual roundtable to meet colleagues at other stations who are experiencing similar public media challenges. Roundtables will last 45-60 minutes.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Member Only Content
Webinar: Demystifying Nielsen Ratings for Development Professionals
Member Only Content
Webinar: How to Better Protect Your Donors’ Data
Learn to customize your donor management software and establish best practices to better protect your donor data.
Member Only Content
A Consumer's Guide to CRM Systems for Public Media
An independent guide to CRM systems for public radio and television stations.
Member Only Content
Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Member Only Content
NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
Member Only Content
Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
Member Only Content
On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
Member Only Content
How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.