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LinkedIn for Public Media
LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Webinar: Understand Tax Law Changes That Will Affect Your Donors, Part 2
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On-Air Scripts for Sustainers
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
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Sustainer Planning and Revenue Calculators
Build a strong base for your sustainers program with these foundational calculators.
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Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
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NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
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How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
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How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
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Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.