Member Only Content
Sustainer Planning and Revenue Calculators
Build a strong base for your sustainers program with these foundational calculators.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
Member Only Content
Member Only Content
Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Member Only Content
NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
Member Only Content
How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
Member Only Content
How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
Member Only Content
Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Member Only Content
Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
Member Only Content
On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
Member Only Content
