Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.
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Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
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In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
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Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Use these worksheets to see how your rate of Sponsorship activity translates into sales.
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These corporate support best practices provide the foundation for successful public media underwriting sales.
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This is your quick primer of the various national organizations (and acronyms) you will encounter as you begin your work as a local public media sales professional.
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The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.
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