Corporate Support

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Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

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NPR Audience Profile

NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.

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Inspired Ideas From Underwriting Sales Teams

Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!

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Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

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Highlights From Greater Public's Corporate Support Practices Survey

Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.

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Inventory Management Guide

Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.

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Underwriting Traffic Report Checklist

In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.

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Your Guide to Fundraising While Federal Funding Is Uncertain

Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.

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Corporate Support Guidance When Federal Funding Is Uncertain

Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.