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Tag: Metrics

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Member Only Content

Resource in Membership

Webinar: The State of the System in Public Radio and TV Membership 2023

Join us for a critical discussion about where membership is now and where it’s going.

Tagged with: Metrics  New Members  On-Air Drives  Strategy  Webinars 

Post in Corporate Support

Is Radio Still a Strong Marketing Choice?

Tagged with: Case Development  COVID-19  Market Research  Metrics  Sales Prospecting  Sales Strategy  Value Proposition 

Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Tagged with: Inventory Management  Metrics  Pricing  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Tagged with: Ad Serving  Digital Sponsorship  Guidelines  Metrics  Podcasting  Pricing  Sales Process 

Member Only Content

Resource in Corporate Support

Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

Tagged with: Ad Serving  Digital Sponsorship  Metrics  Sales Manager  Sales Process 

Member Only Content

Resource in Corporate Support

How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

Tagged with: Digital Sponsorship  IAB  Media Knowledge  Metrics  Rate Card  Sales Process  Share of Voice (SOV)  Value Proposition 

Member Only Content

Resource in Corporate Support

Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

Tagged with: Digital Sponsorship  Inventory Management  Media Kits  Metrics  Pricing  Rate Card  Sales Goals  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Tagged with: Metrics  On-Air Sponsorship  Proposal  Sales Goals  Value Proposition  Webinars 

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