Tag: Metrics

Member Only Content

Resource in Membership

Webinar: The State of the System in Public Radio and TV Membership 2022

Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.

Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Member Only Content

Resource in Membership

Webinar: M+R’s Benchmarks and What They Mean For Your Station

Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Member Only Content

Resource in Membership

Webinar: Results of the Fall Drive Station Survey

Hear about other stations' experiences with their fall, 2019 on-air drives.

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Member Only Content

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.