Tag: Strategy
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Member Only Content
Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
Intentional Inclusion: Public Television Can Be More than a 'White' Space
Member Only Content
Webinar: Leveraging Surveys for Corporate Support
Surveys can help your station connect directly with underwriters to learn what they need and how you can better serve them.
Member Only Content
Webinar: Evaluate Your Station's Fundraising Performance with Benchmarks
Learn how our annual station data can help you discover where you have room to increase revenue.
What Transparency and Accountability Look Like in Organizations
Member Only Content
Webinar: The State of the System in Public Radio and TV Membership 2022
Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.
Recruit and Retain Top Revenue-Generating Talent to Public Media
Survey Reveals Differing Views About DEI Progress in Public Media
Greater Public details the 2021 survey results that show differences in who is engaging in DEI work, how much they’re doing, and perceptions of the industry's commitment to DEI.