Corporate Support

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Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

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Webinar: A Guide to the Podcasting Sales Landscape

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

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Corporate Support Administrative Templates

Save time by adapting these vetted documents for use at your station.

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Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

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How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

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Podcast Definitions, Audience, and Underwriting Value Proposition

Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

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Podcast Sponsorship for Public Media

Monetize your growing podcast audience with the right plan for pricing, packaging, and sales strategy.

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Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

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How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.