Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines
Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.
Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
Examples of how WGBH use underwriting testimonials on-air.
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Sample copy for on-air underwriter testimonials.
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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