Member Only Content
WGBH On-Air Underwriting Promos/Testimonials
Examples of how WGBH use underwriting testimonials on-air.
Corporate Support | Client Communication
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Member Only Content
Member Only Content
Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Member Only Content
OPB On-Air Promo Copy
Sample copy for on-air underwriter testimonials.
Member Only Content
Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.