Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Learn how to bring your audiences closer while meeting your revenue goals in the fourth “Building Resilience” webinar.
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Learn how smaller stations with limited resources continue to serve their local communities in the second “Building Resilience” webinar.
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
Get recommendations for how to balance copy change requests due to COVID-19 while adhering to (unchanged) FCC guidelines.
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