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Resource in Major and Planned Giving

Webinar: Major Donor Offers Through Storytelling

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

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Resource in Corporate Support

Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

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Resource in Corporate Support

Webinar: Find the Best Compensation Model for Your Corporate Support Team

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

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Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

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Resource in Corporate Support

Cheat Sheet: Key Sponsorship Message Points

A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

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Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

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Resource in Corporate Support

Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals

Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.

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Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

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Resource in Corporate Support

Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.