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Category: Uncategorized

Post in Corporate Support

Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info

Tagged with: Advertising  Client Communication  Corporate Support  Digital Sponsorship  Event Sponsorship  Events  Industry Categories  Market Research  Marketing  Media Knowledge  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Membership

Is Your Biggest Risk Not Experimenting? Member Acquisition Success and the Culture of Testing

Tagged with: Acquisition  Donor Cultivation  Donor Prospecting  Engagement  Marketing  Membership  Mid-Level Giving  New Members  Personal Solicitation  Pledge Drive  Sustainers 

Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Membership

Tips to Prepare Statements for Tax Year 2025

Tagged with: Additional Gifts  Direct Mail  Donor Acknowledgement  Donor Stewardship  Gift Club  Gift Policies  Major Donor Acknowledgement  Major Giving  Membership  Mid-Level Giving  Renewals  Sustainers  Year End 

Post in Corporate Support

Public Media Underwriting’s Value Proposition Was Built for These Uncertain Economic Times

Tagged with: Advertising  Branding  Case Development  Community  Digital Sponsorship  Halo Effect  Marketing  On-Air Sponsorship  Sales Process  Sales Strategy  Underwriting Copy  Underwriting Credits  Value Proposition 

Post in Membership

Your Final Checklist for Year-End Campaigns: Optimism, Monthly Donors, and Activating High-Net-Worth Donors

Tagged with: Direct Mail  Donor Cultivation  Email Marketing  Gift Club  Gifts of Stock  GivingTuesday  Major Giving  Membership  Mid-Level Giving  New Members  On-Air Drives  On-Air Scripts  Sustainers  Year End 

Post in Audience Development

The Lifeline in the Lyrics: How Public Media’s Mission is Written in Hip-Hop’s Vulnerability

Tagged with: Access and Inclusion  Case Development  Community  Corporate Support  Donor Cultivation  Engagement  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  New Members  On-Air Drives  On-Air Scripts  Planned Giving  Value Proposition 

Post in Audience Development

A New Chapter: Tactics for Today, Transformation for Tomorrow

Tagged with: Building Resilience  Engagement  Federal Funding  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  On-Air Drives  On-Air Scripts  Strategy  Sustainers  Value Proposition 

Post in Major and Planned Giving

Membership, Mid-Level, Major: Why Testing Is the Only Way to Find the Balance

Tagged with: Direct Mail  Donor Cultivation  Donor Prospecting  Major Giving  Mid-Level Giving  Moves Management  New Members  Testimonials 

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