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Category: Uncategorized

Post in Membership

Your Final Checklist for Year-End Campaigns: Optimism, Monthly Donors, and Activating High-Net-Worth Donors

Tagged with: Direct Mail  Donor Cultivation  Email Marketing  Gift Club  Gifts of Stock  GivingTuesday  Major Giving  Membership  Mid-Level Giving  New Members  On-Air Drives  On-Air Scripts  Sustainers  Year End 

Post in Audience Development

The Lifeline in the Lyrics: How Public Media’s Mission is Written in Hip-Hop’s Vulnerability

Tagged with: Access and Inclusion  Case Development  Community  Corporate Support  Donor Cultivation  Engagement  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  New Members  On-Air Drives  On-Air Scripts  Planned Giving  Value Proposition 

Post in Audience Development

A New Chapter: Tactics for Today, Transformation for Tomorrow

Tagged with: Building Resilience  Engagement  Federal Funding  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  On-Air Drives  On-Air Scripts  Strategy  Sustainers  Value Proposition 

Post in Major and Planned Giving

Membership, Mid-Level, Major: Why Testing Is the Only Way to Find the Balance

Tagged with: Direct Mail  Donor Cultivation  Donor Prospecting  Major Giving  Mid-Level Giving  Moves Management  New Members  Testimonials 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

Public Media’s Corporate Support Value Proposition: No Paywall

Tagged with: Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  sponsor  Value Proposition 

Post in Access & Inclusion

Bye-bye Burnout: Identifying and Alleviating Burnout Is Crucial in Stress-Inducing Times

Tagged with: Access and Inclusion  Accessibility  Corporate Support  Equity  Hiring  Human Resources  Leadership  Major Giving  Membership 

Post in Major and Planned Giving

Navigating the New Tax Law: Your Guide to a Successful Year-End for Major Gifts

Tagged with: Donor Cultivation  Donor Stewardship  Major Donor Acknowledgement  Major Giving  Major Giving Goals  Personal Solicitation  Planned Giving  Year End 

Post in Corporate Support

Corporate Support Business Category Trends: Home Improvement

Tagged with: Industry Categories  Marketing  Sales Prospecting  Sales Strategy  Value Proposition 

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