
Working with Advertising Agencies
Knowing who to call on at an advertising agency is half the battle.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Knowing who to call on at an advertising agency is half the battle.
Tips and tools to allow you to recruit efficiently, make great hires, and spend less time overall on staffing.
Examples of how WGBH use underwriting testimonials on-air.
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
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