Member Only Content
Underwriting ROI Research: Summary and Methodology
Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Member Only Content
Member Only Content
WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Member Only Content
The Four Rules of Customer Service That Keep Underwriters Coming Back
Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
Member Only Content
Webinar: Leveraging The Halo Effect To Write Copy That Delivers
Member Only Content
Order Entry and Creating an Annual Growth Plan
Maximize your revenue potential by planning your inventory and improving traffic systems.
Member Only Content
Five Steps to a Successful First Sales Appointment With an Underwriting Prospect
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
Member Only Content
Working with Advertising Agencies
Knowing who to call on at an advertising agency is half the battle.
Member Only Content
Corporate Support Recruiting & Hiring Toolkit
Tips and tools to allow you to recruit efficiently, make great hires, and spend less time overall on staffing.
Member Only Content
