Corporate Support | Halo Effect

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

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Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

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Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

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Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

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Webinar: New NPR/Halo Effect Underwriting Research  

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.