
How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Discern when and how to bring the Halo Effect into sales conversations and proposals.
Build these assets into your sales process to illustrate the power of the Halo Effect.
Reinforce the strength of the Halo Effect using these four copywriting practices.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
This collection of recommendations and information will help you continue to build strong support for public media while proposals to remove federal funding are under consideration. Check back for updated resources as the legislative process evolves.
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
New to Greater Public? Create an account.