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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Corporate Support | Halo Effect
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
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Your Guide to Fundraising While Federal Funding Is Uncertain
Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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Corporate Support Guidance When Federal Funding Is Uncertain
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.