Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
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The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
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Understand how the Halo Effect delivers tangible value to our sponsors.
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Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
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Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Build these assets into your sales process to illustrate the power of the Halo Effect.
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Reinforce the strength of the Halo Effect using these four copywriting practices.
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Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
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