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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Corporate Support | Halo Effect
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.