Corporate Support | Metrics

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Member Only Content

Resource in Corporate Support

Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

Member Only Content

Resource in Corporate Support

WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.