Google Growth Lab
From audience engagement to donor support
Membership | Digital Fundraising
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Direct Mail and Email Appeal Copy Library
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, triple-A, and television.
Member Only Content
Adapting On-Air Drives to Digital Fundraising
Maximize your on-air fundraising with digital tactics.
Member Only Content
The Basics of Digital Fundraising
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.
Member Only Content
Paid Digital Campaign Promotions
Leverage paid advertising to effectively reach new audiences, increase donations, and cultivate existing donors.
Member Only Content
Digital Fundraising on Your Owned and Earned Platforms
Acquire digital campaign tips to use on your own channels and leverage on others’ channels.
Member Only Content
Using Metrics to Evaluate and Adjust Digital Campaigns
Measure and optimize your digital campaigns using key metrics to maximize your fundraising impact.