Membership | Direct Mail
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Membership, Mid-Level, Major: Why Testing Is the Only Way to Find the Balance
The Opportunity for Transformative Change: Leveraging Individual Giving Amidst Threats to Public Media’s Federal Funding
Member Only Content
Direct Mail and Email Appeal Copy Library
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, triple-A, and television.
From Boomers to Zoomers: How Tech-Savvy Generations are Revolutionizing Public Media Fundraising
Member Only Content
Strategies to Build an Advanced Sustainer Program
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Member Only Content
Sustainer Marketing Samples and Templates
Access sample letters, emails, scripts, and calculators to support your sustainers program.