The Basics of Public Media for New Professionals
Understand public media’s origins, component parts, and structure.
Membership | Public Media 101
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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The Basics of Digital Fundraising
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.
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Membership Essentials for Those New to Public Media
Understand what is unique about public media fundraising.
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Essential Strategies for Public Media Membership Growth
Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
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Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.
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Understanding On-Air Giving
Convert casual listeners into committed members.