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Thanking Sustainers
Steward your sustaining donors to make sure they feel appreciated.
Membership | Sustainers
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Cultivating Mid-Level Sustainers
Engage more sustaining donors to give mid-level and major gifts.
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Sustainer Marketing Samples and Templates
Access sample letters, emails, scripts, and calculators to support your sustainers program.
Using Conversational Texting for Engagement and Recapture
Improved Recapture and EFT Conversion: A Sustainer Journey with KERA
NHPR Revitalizes Membership Drives with Focus on Sustainers
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Membership Essentials for Those New to Public Media
Understand what is unique about public media fundraising.
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Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.