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Membership | Sustainers
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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The Public Media Online Fundraising Scorecard
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Embrace Sustainers During the COVID-19 Crisis
Sustainers are your partners in membership. Now is the time draw them in and show them how essential they are to your station.
What the Hacking of Half a Billion Credit Cards Means for Public Media
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.
Find Out How Your Sustaining Membership Program Measures Up
Find out where the next stage of essential growth for your station's sustaining membership program lies by taking our 10-question quiz.
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On-Air Scripts for Sustainers
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
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Sustainer Planning and Revenue Calculators
Build a strong base for your sustainers program with these foundational calculators.
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Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.
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How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.