• Create an account
  • Sign In
Greater Public
  • Member Resources
    • Membership
      • On-Air Fundraising Scripts
      • ScriptPro AI
      • Mail and Email Campaign Copy
      • On-Air Drive Calendar
    • Corporate Support
      • Credit Copy Central
      • FCC Compliance FAQ Database
      • Halo Effect Toolkit
      • Onboarding Toolkit
    • Major and Planned Giving
      • Major Giving Toolkit
      • Gift Club Toolkit
      • Planned Giving Toolkit
      • Gifts of Stock Toolkit
    • Access and Inclusion
      • Access and Inclusion at Greater Public
      • Access and Inclusion Resources for Public Media Professionals
    • Webinars & Videos
      • Upcoming and Past Webinars
      • Quick Takes
    • Benchmarks
  • Blog
    • Membership
    • Corporate Support
    • Major and Planned Giving
    • Equity and Inclusion
    • Audience Development
  • Events & Training
    • Upcoming Events Calendar
    • Visit PMDMC.org
    • Greater Public Roundtables
    • Our Hour: A Gathering for BIPOC in Public Media
    • The Major Giving Pathway for Public Media
  • Public Media Jobs
    • View Openings
    • Submit A Job
    • Careers at Greater Public
  • Direct Mail Services
    • Visit GreaterPublicServices.com
  • About
    • About Greater Public
    • Become A Member
    • Member Organizations
    • Affinity Groups
    • Staff & Advisor Directory
    • Board of Directors
    • FAQs
    • Contact Us

Tag: Marketing

Refine by Discipline

  • Access & Inclusion ›
  • Audience Development ›
  • Corporate Support ›
  • Major and Planned Giving ›
  • Membership ›

Post in Corporate Support

Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info

Tagged with: Advertising  Client Communication  Corporate Support  Digital Sponsorship  Event Sponsorship  Events  Industry Categories  Market Research  Marketing  Media Knowledge  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Membership

Is Your Biggest Risk Not Experimenting? Member Acquisition Success and the Culture of Testing

Tagged with: Acquisition  Donor Cultivation  Donor Prospecting  Engagement  Marketing  Membership  Mid-Level Giving  New Members  Personal Solicitation  Pledge Drive  Sustainers 

Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Corporate Support

Public Media Underwriting’s Value Proposition Was Built for These Uncertain Economic Times

Tagged with: Advertising  Branding  Case Development  Community  Digital Sponsorship  Halo Effect  Marketing  On-Air Sponsorship  Sales Process  Sales Strategy  Underwriting Copy  Underwriting Credits  Value Proposition 

Post in Audience Development

The Lifeline in the Lyrics: How Public Media’s Mission is Written in Hip-Hop’s Vulnerability

Tagged with: Access and Inclusion  Case Development  Community  Corporate Support  Donor Cultivation  Engagement  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  New Members  On-Air Drives  On-Air Scripts  Planned Giving  Value Proposition 

Post in Audience Development

A New Chapter: Tactics for Today, Transformation for Tomorrow

Tagged with: Building Resilience  Engagement  Federal Funding  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  On-Air Drives  On-Air Scripts  Strategy  Sustainers  Value Proposition 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

Public Media’s Corporate Support Value Proposition: No Paywall

Tagged with: Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  sponsor  Value Proposition 

Post in Corporate Support

Corporate Support Business Category Trends: Home Improvement

Tagged with: Industry Categories  Marketing  Sales Prospecting  Sales Strategy  Value Proposition 

1 2 3 Next »

Sign In to Greater Public

Forgot your password?

New to Greater Public? Create an account.

Address

PO Box 303279
Austin, TX 78703-0055

(800) 454-2314

Stay in touch with us

  • Contact Us
  • FAQs

Copyright © Greater Public 2025. Privacy Policy