Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Member Only Content
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
Member Only Content
This collection of recommendations and information will help you continue to build strong support for public media while proposals to remove federal funding are under consideration. Check back for updated resources as the legislative process evolves.
Member Only Content
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
Member Only Content
Use these worksheets to see how your rate of Sponsorship activity translates into sales.
Member Only Content
These corporate support best practices provide the foundation for successful public media underwriting sales.
Member Only Content
This is your quick primer of the various national organizations (and acronyms) you will encounter as you begin your work as a local public media sales professional.
Member Only Content
The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.
Member Only Content
Discipline is key when you are starting out in a new sales position and you want to prove yourself as quickly as possible.
Member Only Content
Test your knowledge of what you can and can’t say – and why – in public media underwriting copy.
New to Greater Public? Create an account.