Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
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Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Use these worksheets to see how your rate of Sponsorship activity translates into sales.
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These corporate support best practices provide the foundation for successful public media underwriting sales.
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The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.
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Discipline is key when you are starting out in a new sales position and you want to prove yourself as quickly as possible.
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Test your knowledge of what an ad is, and when you cross the line from identifying to promoting an underwriter.
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Test your knowledge of what you can and can’t say – and why – in public media underwriting copy.
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