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Corporate Support Guidance When Federal Funding Is Uncertain
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Corporate Support Pacing Worksheets
Use these worksheets to see how your rate of Sponsorship activity translates into sales.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
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The First Year in Underwriting
The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.
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The Value of Discipline
Discipline is key when you are starting out in a new sales position and you want to prove yourself as quickly as possible.
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Quiz: Test Your FCC Guidelines Knowledge
Test your knowledge of what an ad is, and when you cross the line from identifying to promoting an underwriter.
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Quiz: Test Your Copy Knowledge
Test your knowledge of what you can and can’t say – and why – in public media underwriting copy.
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Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
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Media Sales Terms
How to learn, understand, and best use general media and sales terms found most often in public media corporate support.