Corporate Support

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Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

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Highlights From Greater Public's Corporate Support Practices Survey

Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.

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Inventory Management Guide

Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.

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Underwriting Traffic Report Checklist

In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.

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Your Guide to Fundraising While Federal Funding Is Uncertain

Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.

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Corporate Support Guidance When Federal Funding Is Uncertain

Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.

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Corporate Support Pacing Worksheets

Use these worksheets to see how your rate of Sponsorship activity translates into sales.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Public Media Organizations

This is your quick primer of the various national organizations (and acronyms) you will encounter as you begin your work as a local public media sales professional.