Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
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Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
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Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.
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Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
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In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
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Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Use these worksheets to see how your rate of Sponsorship activity translates into sales.
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