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Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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A Practical Guide to Sales Rep Compensation
Explore the different types of compensation plans offered to corporate support salespeople and manager and see pros and cons for each commission structure.
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Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
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Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
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Station Fined by FCC Due to "Promotional" Product or Service Mentions
The FCC has proposed a $3,000 fine on noncommercial station WOBO(FM), Batavia, Ohio, for three announcements that violate FCC’s rules.
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Sponsor Newsletter: A WGBH Case Study
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
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Secrets to Closing Underwriting Sales
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
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Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
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Sample Job Description: Director of Corporate Support
Three sample corporate support job descriptions, courtesy of Vermont Public Radio.