Corporate Support

Member Only Content

Resource in Corporate Support

Webinar: Managing and Motivating Your Underwriting Team

Laura Landress of Nashville Public Radio discusses her management tools, shares her strategies on leading and motivating her team and planning to ensure the team meet its revenue goals.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging Social Media for Sales

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.

Member Only Content

Resource in Corporate Support

Webinar: New NPR/Halo Effect Underwriting Research  

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.

Member Only Content

Resource in Corporate Support

WGBH On-Air Underwriting Promos/Testimonials

Examples of how WGBH use underwriting testimonials on-air.

Member Only Content

Resource in Corporate Support

Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

Member Only Content

Resource in Corporate Support

A Practical Guide to Sales Rep Compensation

Explore the different types of compensation plans offered to corporate support salespeople and manager and see pros and cons for each commission structure.

Member Only Content

Resource in Corporate Support

Understanding Challenge Grants

A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.

Member Only Content

Resource in Corporate Support

Sponsorship Trade Policy Template

Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.

Member Only Content

Resource in Corporate Support

Station Fined by FCC Due to "Promotional" Product or Service Mentions

The FCC has proposed a $3,000 fine on noncommercial station WOBO(FM), Batavia, Ohio, for three announcements that violate FCC’s rules.