Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Member Only Content
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Member Only Content
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
Member Only Content
The FCC has proposed a $3,000 fine on noncommercial station WOBO(FM), Batavia, Ohio, for three announcements that violate FCC’s rules.
Member Only Content
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
Member Only Content
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
Member Only Content
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Member Only Content
Three sample corporate support job descriptions, courtesy of Vermont Public Radio.
Member Only Content
Freshen up your credit copy with real samples of credit copy for associations and trade groups from stations across the country.
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
New to Greater Public? Create an account.