Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
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Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
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The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
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Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
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Freshen up your credit copy with real samples of credit copy for associations and trade groups from stations across the country.
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
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Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
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As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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When it comes time to hire an sales manager, put these tools to use to help ensure faster onboarding and a longer tenure for a higher-performing manager.
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