Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support | Sales Process
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Tips from Paul Jacobs to help a client do the right thing for their business.
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
Get inspired by these exemplary four-point corporate support proposals.
Learn to leverage your social network to find prospects, build relationships, and achieve your sales goals.
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.