Membership | Data Management

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Webinar: WBUR’s Digital Transformation: Wins & Lessons Learned

Learn how WBUR transformed its digital operations by focusing on people and processes, not just technology.

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Webinar: Make the Data Work for You: How WBUR’s Data Integration Resulted in More Efficient and Strategic Outcomes

This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.

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Maintaining and Using Membership Data

A well-maintained database is the most critical element of a membership program.

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Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

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Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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Webinar: How to Better Protect Your Donors’ Data

Learn to customize your donor management software and establish best practices to better protect your donor data.

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Resource in Membership

A Consumer's Guide to CRM Systems for Public Media

An independent guide to CRM systems for public radio and television stations.