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Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
Member Only Content
Member Only Content
Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.
Member Only Content
Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.
Member Only Content
Prioritizing Online Revenue
Create an online giving experience that’s easy, fast, and rewarding for donors.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.
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Cultivation for Membership
Develop a cultivation plan that gives donors a sense of belonging.
Member Only Content
Understand the Giving Cycle
Cultivate a strong membership program that efficiently engages all parts of the giving cycle.
Member Only Content
Understanding On-Air Giving
Convert casual listeners into committed members.