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Tag: Multi-Platform Sponsorship

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Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

Why Public Radio Remains Essential for Effective Brand Development in 2025

Tagged with: Halo Effect  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

Post in Membership

WGVU Reimagines Public Media Development Amidst Fundraising Challenges

Tagged with: Digital Sponsorship  Event Sponsorship  Halo Effect  Leadership  Major Giving Goals  Membership  Mid-Level Giving  Multi-Platform Sponsorship  New Audiences  Sales Strategy  Strategy  Testimonials  Value Proposition 

Post in Corporate Support

Great Ideas to Generate Corporate Revenue for Classical Music (and Increase Engagement too!)

Tagged with: Engagement  Event Sponsorship  Format: Classical  Multi-Platform Sponsorship  New Audiences  Partnerships  Podcasting  Sales Strategy 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

Tagged with: Ad Serving  Digital Sponsorship  Multi-Platform Sponsorship  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Tagged with: Digital Sponsorship  Joint Licensee  Multi-Platform Sponsorship  Sales Process  Value Proposition  Webinars 

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