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Tag: Multi-Platform Sponsorship

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Post in Corporate Support

Why Public Radio Remains Essential for Effective Brand Development in 2025

Tagged with: Halo Effect  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

Post in Membership

WGVU Reimagines Public Media Development Amidst Fundraising Challenges

Tagged with: Digital Sponsorship  Event Sponsorship  Halo Effect  Leadership  Major Giving Goals  Membership  Mid-Level Giving  Multi-Platform Sponsorship  New Audiences  Sales Strategy  Strategy  Testimonials  Value Proposition 

Post in Corporate Support

Great Ideas to Generate Corporate Revenue for Classical Music (and Increase Engagement too!)

Tagged with: Engagement  Event Sponsorship  Format: Classical  Multi-Platform Sponsorship  New Audiences  Partnerships  Podcasting  Sales Strategy 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

Tagged with: Ad Serving  Digital Sponsorship  Multi-Platform Sponsorship  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Tagged with: Digital Sponsorship  Joint Licensee  Multi-Platform Sponsorship  Sales Process  Value Proposition  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  IAB  Inventory Management  Multi-Platform Sponsorship  Pricing  Rate Card  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

Tagged with: Inventory Management  Metrics  Multi-Platform Sponsorship  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

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