In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
Corporate Support | Sales Process
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Use these worksheets to see how your rate of Sponsorship activity translates into sales.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
Maximize your revenue potential by planning your inventory and improving traffic systems.
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.