More "Share of Wallet" Can Deliver More Revenue and Better Results
Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support | Sales Process
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Corporate Support Strategy in the Coming Year: Telling a Client “No”
Tips from Paul Jacobs to help a client do the right thing for their business.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
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Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
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How Managers Should Evaluate Inventory
Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.
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Setting Rates and Packaging Your Inventory
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
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Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.