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Corporate Support | Value Proposition
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
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Common Media Terms and Formulas
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
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Public Media Benefits for Four Types of Corporate Support
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
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Event Sponsorship Turnkey Tools
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.