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Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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Podcast Sponsorship for Public Media
Monetize your growing podcast audience with the right plan for pricing, packaging, and sales strategy.
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Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
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How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
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Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
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The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.