Corporate Support

Member Only Content

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Member Only Content

Resource in Corporate Support

Cheat Sheet: Key Sponsorship Message Points

A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

Member Only Content

Resource in Corporate Support

Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals

Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Account Executives

Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

Member Only Content

Resource in Corporate Support

NPR Audience Profile

NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.

Member Only Content

Resource in Corporate Support

Inspired Ideas From Underwriting Sales Teams

Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!

Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Member Only Content

Resource in Corporate Support

Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.