Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Corporate Support | Sales Strategy
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Best Practices for Pitching Digital Sales
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.
Five Ways to Increase Digital Sponsorship Revenue in FY21
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
Reassuring Your Underwriting Clients During COVID-19
Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.
Four Ways You Can Reduce Sponsorship Attrition
Brainstorm personal and creative ways to thank your existing sponsors, and keep them coming back.
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
The Nine Best Questions for Your Customer Needs Analysis
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
Prepare Your Sales Strategy for a Banner Election Year
How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.
Three Ways the Data You Already Have Can Increase Corporate Support Prospects
Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.