Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Corporate Support | Sales Strategy
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.
Brainstorm personal and creative ways to thank your existing sponsors, and keep them coming back.
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.
How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.
Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.