Corporate Support | Sales Strategy
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Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.
Respond to COVID disruptions with forward-looking corporate support practices.
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
Learn to leverage your social network to find the right prospects, build trusted relationships, and achieve your underwriting sales goals.
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.