Corporate Support

Member Only Content

Resource in Corporate Support

How Managers Should Evaluate Inventory

Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.

Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Member Only Content

Resource in Corporate Support

Creating an Effective Corporate Support Proposal

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | The Great (Corporate Support) Pivot of 2020

Discuss digital opportunities for your station that rethink our value proposition and use our inherent strengths to adapt to changing needs.

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.