Membership | Strategy
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Webinar: Make the Data Work for You: How WBUR’s Data Integration Resulted in More Efficient and Strategic Outcomes
This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.
Member Only Content
Webinar: Trends in Non-Profit Individual Giving 2025
This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.
Member Only Content
Webinar: State of the System in Public Media Membership 2025
Understand the critical trends shaping the landscape of public media membership right now.
Public Media: Facing Challenges, Building Our Future
Some express a sense of uncertainty about public media’s future, but we are optimistic about public media’s solid pathway forward. Here’s why.
WGVU Reimagines Public Media Development Amidst Fundraising Challenges
Advice From Colleagues About Making Career Moves in Public Media
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Member Only Content
Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.