Corporate Support | Metrics

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Webinar: Make the Data Work for You: How WBUR’s Data Integration Resulted in More Efficient and Strategic Outcomes

This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.

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Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

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Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

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Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

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How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.